Produced by Ignition, the X-Men Days of Future Past viral campaign takes Don DeLillo’s Libra twist on history a step further into the X-Men universe, creating a new conspiracy theory linked to the upcoming movie, X-Men: Days of Future Past. Seems the campaign is fleshing out the eleven year gap between movies.
Clever start to a new transmedia campaign and, thinking back to the genius transmedia content built for Prometheus, I cannot wait to see Fassbender in this one (please more Fassbender virals!)
You can delve further at BentBullet.com
