Harry Potter’s Early Years: J.K. Rowling to co-produce magical new stage play


hpfascinating – a transmedia extension to explore Harry Potter’s early years.  Warner Bros is involved and who knew that WB is behind a musical version of  Roald Dahl’s Charlie And The Chocolate Factory? That production is  currently at the Theatre Royal, Drury Lane, and directed by Sam Mendes. Smart smart, as either one will be touring production gold.

Read more: http://www.dailymail.co.uk/tvshowbiz/article-2526685/Harry-flies-West-End-J-K-Rowling-produce-new-stage-play-based-best-selling-books.html#ixzz2o1Ey3bnL ;

X-Men viral video tags Magneto as key to JFK assassination

Produced by Ignition, the X-Men Days of Future Past viral campaign takes Don DeLillo’s Libra twist on history a step further into the X-Men universe, creating a new conspiracy theory linked to the upcoming movie, X-Men: Days of Future Past. Seems the campaign is fleshing out the eleven year gap between movies.

Clever start to a new transmedia campaign and, thinking back to the genius transmedia content built for Prometheus, I cannot wait to see Fassbender in this one (please more Fassbender virals!)

You can delve further at BentBullet.com

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Fan Activism: HPA creates Fantastic Activist Tumblr Campaign with We Are The Districts

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Again, props to The Harry Potter Alliance (HPA) for acting on Suzanne Collin’s critique of social inequalities that define The Hunger Games dystopian world and for taking fan activism out into the world again. Looking through the posts, HPA has partnered with the American Federation of Labor and Congress of Industrial Organizations and members are posting pics of their three-fingered salutes!

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HPA defines the goals of We are the Districts as

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And HPA has created a set of badges representing key social concerns

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I love HPA. Thank you. You can check it out here:


The Harry Potter Alliance Launches New Fan Site: Odds In Our Favor ‘Taking back the narrative’ of Catching Fire


Thank you HPA for kickstarting a campaign to counter the crass commercialism of Lionsgate’s marketing campaign for The Hunger Games: Catching Fire!

From the new site:

“Who controls the narrative? The rich and powerful tell us that if we put our heads down and work hard, we can overcome the odds and join the ranks of the victors — the wealthy and privileged few. However, it’s increasingly clear that the game is rigged, and that we have an important role to play: At best, we are the loyal consumers. At worst, we are the ones who slip through the cracks.

And that’s why we’re taking back the narrative. The Hunger Games explores numerous themes that are relevant to the imbalances that exist in our world. In Catching Fire, Katniss Everdeen solidifies her role as a symbol for change and sets the resistance in motion. Thus, the release of the Catching Fire film represents a perfect opportunity to establish a dialogue about our own problems and set the wheels in motion for positive change. Instead, Catching Fire is being used as an opportunity to sell makeup and fast-food sandwiches.

And we have a very simple response to that: Not on our watch…”

Fans are posting selfies with the three finger salute – love this!


you can join here: