Degrassi! Transmedia, Convergent, Social, Mobile! New TMC Resource Kit Case Study

degrassi hollywood Degrassi has now been a part of the Canadian entertainment landscape for 30+ years (2 years shy of Star Wars folks!) and it has a history of firsts in dealing with sensitive topics, language use, and consistent innovations in reaching out to a trans-generational passionate fan community. The more I learned, the more impressed I’ve been with Epitome’s long term, consistent commitment to keeping this show relevant, ground-breaking and their success in developing new strategies with new platforms to support community engagement.

You can view more of my TMC Resource Kit Case Studies here